Access California Services

The Challenge

Access California Services, a non-profit 501c(3) organization hired me in 2013 to redesign their website that would help the users swiftly navigate through their services and resources, and explore the information easily.

My Role

  • User research
  • Information architect
  • Usability testing
  • UI designer
  • Front-end developer
content review

The communications director and me went over the old website to figure out how we can clearly represent the information and make the website user freindly. So we decided to remove all the unnecessary bullet points and extra paragraphs to make it more consise and beneficial for the users. Also we stayed focused on what features were indispensable.

Research and Inspiration
The mockup was created in Adobe Photoshop after the final wireframe layout was selected by the team.
The final front page/header was created keeping in mind the contents important to the organization.
structure

Wireframe was created using Adobe Illustrator, to demonstrate the basic layout of the front page and accessory pages.

working with wordpress
Editing in WordPress allowed other editors access the highly dynamic plugin system to quickly interact with and change elements within the website.

Result

The home screen now features the information and resources significant to the organisation and the users.
The home screen now features very important information and resources, and brings events and news to the foreground.
Resources, forms, and flyers can now be easily accessed from every service child page.

 

According to the data from 2017, the most used feature of the site is services which drives approximately 1/3 of the website’s traffic. It is clear that redesigning the services page to focus on AccessCal’s in-house services, community-based resources, and downloadable content has enabled users to find what they need, faster.

Improving UX with Google Analytics

Google Analytics is a powerful tool that allows me to track user flow so I can determine the most popular features and errors in user experiences and make it more convenient for the users.

Lessons learned

User testing, especially early in the design process, is invaluable. Getting to know the users expectations and what they are looking for makes it a lot more easier for the design.

  1. http://www.ocregister.com/2014/04/01/anaheims-nahla-kayali-makes-white-house-connection/
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