Thermo Fisher Scientific wants to reward and motivate scientists who pursue what they love. With the Aspire member program, users can receive points for using Thermo Fisher products in their daily lab life.
To make the newly launched Loyalty program simple and easily accessible for the engaged and new users, so as to increase and improve the user engagement.
Using Adobe Analytics, I was able to track the general user flow through the program. This helped me recognize the strength of the program and narrow down the complications users faced while exploring the website.
The users testing the current page tested for 3 pain points:
As of May 11, 2017, data analytics shows that online conversions from the program enrollment page increased. The users are responding very positively to the new marketing messages, simplified visuals, and most importantly the call-to-action button.
Further speculation of the dashboard and member content is in progress.